advertising.expedia.com

Website Review: advertising.expedia.com

 Generated on December 23 2022 13:04 PM

Old data? UPDATE !

The score is 65/100





SEO Content

Title

Travel Advertising & Marketing Services | Expedia Group

Length : 55

Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.

Description

A trusted partner for two decades, Expedia Group Media Solutions offers marketers access to the world’s best travel advertising platform. Get started today.

Length : 156

Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.

Keywords

Not good (but low priority). We haven't found a meta keywords tag on your page. Use this free online meta tags generator to create a keywords tag.

Og Meta Properties

Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.

Property Content
locale en_US
type website
title Travel Advertising & Marketing Services | Expedia Group
description A trusted partner for two decades, Expedia Group Media Solutions offers marketers access to the world’s best travel advertising platform. Get started today.
url https://advertising.expedia.com/
site_name Expedia Group Media Solutions
image https://advertising.expedia.com/wp-content/uploads/2020/08/1_Homepage-Hero-BeachSunset_1920x800-2.jpg
image:width 1920
image:height 800
image:type image/jpeg

Headings

H1 H2 H3 H4 H5 H6
1 8 4 0 0 0
  • [H1] Q4 Traveler Insights Report
  • [H2] Traveler Value Index 2023
  • [H2] Inclusive Travel Insights Report
  • [H2] Sustainable Travel Study: 2022
  • [H2] Destination Marketing Guide
  • [H2] Your Brand, On Display
  • [H2] Drive Targeted Hotel Bookings
  • [H2] Better, Together
  • [H2] Welcome to Expedia Group Media Solutions
  • [H3] Putting Our Global Travel Audience Within Your Reach
  • [H3] Our Partners Find Success
  • [H3] About
  • [H3] Follow Us

Images

We found 34 images on this web page.

32 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.

Text/HTML Ratio

Ratio : 8%

This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.

URL Rewrite

Good. Your links look SEO friendly and are easy to crawl!

Underscores in the URLs

Great! No underscores found in your URLs.

In-page links

We found a total of 21 links including 0 link(s) to files

Anchor Type Juice
Skip to content Internal Passing Juice
Download the report Internal Passing Juice
Download the report Internal Passing Juice
Download the report Internal Passing Juice
Download the study Internal Passing Juice
Download the guide Internal Passing Juice
Explore Display Internal Passing Juice
Get started Internal Passing Juice
More On Co-Op Internal Passing Juice
Travel Marketing Insider Newsletter Internal Passing Juice
Discover Our Brands Internal Passing Juice
Harness Our Data Internal Passing Juice
Explore Our Solutions Internal Passing Juice
Watch the recording on Skift.com External Passing Juice
See our blog Internal Passing Juice
Learn how Hyatt landed 70% room night demand Internal Passing Juice
Read more about how Posadas drove 70:1 ROAS Internal Passing Juice
How this tourism agency achieved 5:1 ROAS Internal Passing Juice
How Kyoshu increased bookings 30% YoY during a pandemic Internal Passing Juice
How this botique hotel Increased room night demand by 145% Internal Passing Juice
Contact Us Internal Passing Juice

SEO Keywords

Keywords Cloud

group      travel      media      expedia      insights      how      advertising      travelers      solutions      traveler     

Keywords Consistency

Keyword Content Title Keywords Description Headings
travel 22
expedia 17
solutions 17
advertising 15
group 12

Usability

Url

Domain : advertising.expedia.com

Length : 23

Favicon

Great, your website has a favicon.

Printability

Great. We have found a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Great. Your declared charset is UTF-8.

W3C Validity

Errors : 21

Warnings : 13

Email Privacy

Great no email address was found in plain text!

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

Excellent, your website doesn't use nested tables.
Not great, your website is using inline styles. This is not optimal.
Not good, your website has too many CSS files (more than 4).
Perfect, your website has few JavaScript files.
Awesome, your website takes advantage of GZIP compression for SEO optimization.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

https://advertising.expedia.com/sitemap_index.xml

Robots.txt

http://advertising.expedia.com/robots.txt

Great, your website has a robots.txt file.

Analytics

Missing

Unverified

PageSpeed Insights

Device
Categories

Website Review

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