Website Review: northwesternmutual.com
Generated on November 23 2022 22:44 PM
Old data? UPDATE !
The score is 69/100
SEO Content
Title
Northwestern Mutual | Planning, Insurance & Investments
Length : 55
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Northwestern Mutual financial advisors match your priorities and goals with insurance and investment products to help you feel confident and more secure.
Length : 153
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
fixed variable annuities, fixed variable annuities definition, fixed variable annuities cost, fixed variable annuities for individuals, fixed variable annuities benefits
Good, your page contains a meta keywords tag.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| site_name | Northwestern Mutual |
| url | https://www.northwesternmutual.com/ |
| type | website |
| locale | en_US |
| image | ../../../../images/heros/home/hero-mobile.jpg |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 15 | 5 | 0 | 4 |
- [H1] Make someday today
- [H2] Northwestern Mutual Primary Products
- [H2] Our financial advisors are here to guide you.
- [H2] What you get with Northwestern Mutual:
- [H2] Get our weekly email series filled with financial tips, tools, and more.
- [H2] The top-rated financial partner you can count on:
- [H2] Questions about Northwestern Mutual? We've got answers.
- [H2] Ready? Let's get started on your plan.
- [H3] Northwestern Mutual Financial Planning Products
- [H3] An expert to partner with
- [H3] A plan tailored to your life
- [H3] Top-rated products and services
- [H3] A++ financial strength rating
- [H3] Top 10 ranked investment service
- [H3] $6.8B in dividends expected to be paid in 2023
- [H3] No. 1 ranked insurance company for consumer experience
- [H3] What is a financial plan, exactly?
- [H3] What does a financial plan cost?
- [H3] How can a financial advisor help me?
- [H3] What makes your insurance products better?
- [H3] How can your advisors help me reach my investing goals?
- [H3] How is Northwestern Mutual combating racism and inequality?
- [H3] Find What You're Looking for at Northwestern Mutual
- [H4] Northwestern Mutual General Disclaimer
- [H4] Footer Navigation
- [H4] Connect with us
- [H4] Over 6,400 Financial Advisors and Professionals Nationwide*
- [H4] Footer Copyright
- [H6] Northwestern Mutual
- [H6] Primary Navigation
- [H6] Utility Navigation
- [H6] Northwestern Mutual
Images
We found 7 images on this web page.
Awesome, most or all of your images have alt attributes. This helps search engines understand the content of your images.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Awesome, there are no Iframes found on this page.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 45 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| Northwestern Mutual | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Working With an Advisor | Internal | Passing Juice |
| Our Financial Strength | Internal | Passing Juice |
| Environmental, Social & Governance Report | Internal | Passing Juice |
| Financial Planning | Internal | Passing Juice |
| Retirement Planning | Internal | Passing Juice |
| College Savings Plans | Internal | Passing Juice |
| Private Wealth Management | Internal | Passing Juice |
| Estate Planning | Internal | Passing Juice |
| Long-Term Care | Internal | Passing Juice |
| Business Services | Internal | Passing Juice |
| Insurance | Internal | Passing Juice |
| Life Insurance | Internal | Passing Juice |
| Whole Life Insurance | Internal | Passing Juice |
| Universal Life Insurance | Internal | Passing Juice |
| Variable Universal Life Insurance | Internal | Passing Juice |
| Term Life Insurance | Internal | Passing Juice |
| Disability Insurance | Internal | Passing Juice |
| Income Annuities | Internal | Passing Juice |
| Investments | Internal | Passing Juice |
| Brokerage Accounts & Services | Internal | Passing Juice |
| Investment Advisory Services | Internal | Passing Juice |
| Fixed & Variable Annuities | Internal | Passing Juice |
| Private Client Services | Internal | Passing Juice |
| Market Commentary | Internal | Passing Juice |
| Life & Money | Internal | Passing Juice |
| Find a Financial Advisor | Internal | Passing Juice |
| Claims | Internal | Passing Juice |
| Get started | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| FINRA BrokerCheck® | External | Passing Juice |
| Client Relationship Summaries | Internal | Passing Juice |
| FINRA | External | Passing Juice |
| SIPC | External | Passing Juice |
| Newsroom | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Information Protection | Internal | Passing Juice |
| Business Services | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| FAQs | Internal | Passing Juice |
| Legal Notice | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
| Privacy Notices | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 23 |  |
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| northwestern | 15 | |
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| mutual | 14 | |
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| life | 12 | |
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| company | 6 | |
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Usability
Url
Domain : northwesternmutual.com
Length : 22
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
W3C Validity
Errors : 32
Warnings : 12
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Not great, your website is using inline styles. This is not optimal. |
|
Great, your website has few CSS files. |
|
This website has an excessive amount of Javascript files (more than 6). |
|
Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.northwesternmutual.com/sitemap-index.xml |
Robots.txt
http://northwesternmutual.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website uses an analytics script.
Google Analytics |
PageSpeed Insights
Device
Categories
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