Website Review: marketplace.cms.gov
Generated on March 05 2023 20:32 PM
Old data? UPDATE !
The score is 52/100
SEO Content
Title
Health Insurance Marketplace Home | marketplace.cms.gov
Length : 55
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Length : 0
Very bad. We haven't found meta description tag on your page. A description tag helps you control what your listings look in search engine results. Add a meta description tag to the page's <head> (our free meta tag generator writes one for you).
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
This page does not take advantage of Open Graph Properties. This tags allows social crawler's better structurize your page. Add og:title, og:description, og:image and og:url meta tags to the page's <head>, or create them with our free Open Graph generator.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 0 | 0 | 0 | 0 |
- [H1] Health Insurance Marketplace
- [H2] Header
- [H2] Site
- [H2] Spotlight
- [H2] About Assister Programs
- [H2] Training
- [H2] Helpful Links
- [H2] CMS & HHS Websites
Images
We found 12 images on this web page.
Awesome, most or all of your images have alt attributes. This helps search engines understand the content of your images.
Text/HTML Ratio
Ratio : 5%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Iframe
Awesome, there are no Iframes found on this page.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 19 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| CMS.gov | External | Passing Juice |
| About CMS | External | Passing Juice |
| External | Passing Juice | |
| Share | External | Passing Juice |
| Get email updates | External | Passing Juice |
| Applications, Forms, & Notices | Internal | Passing Juice |
| Technical Assistance Resources | Internal | Passing Juice |
| Outreach & Education | Internal | Passing Juice |
| Check if you can still get or change 2023 coverage | External | Passing Juice |
| Become a Champion for Coverage & learn more about assister programs | Internal | Passing Juice |
| Get training for navigators, agents, brokers and other assisters | Internal | Passing Juice |
| Site policies & important links | External | Passing Juice |
| Privacy policy | External | Passing Juice |
| Privacy settings | Internal | Passing Juice |
| Plain language | Internal | Passing Juice |
| Freedom of Information Act | External | Passing Juice |
| No Fear Act | External | Passing Juice |
| Nondiscrimination & Accessibility | External | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| new | 10 |  |
|
|
|
| opens | 9 | |
|
|
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| window | 9 | |
|
|
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| marketplace | 5 |  |
|
|
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| information | 5 | |
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Usability
Url
Domain : marketplace.cms.gov
Length : 19
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Not great, your website is using inline styles. This is not optimal. |
|
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://marketplace.cms.gov/sitemap.xml |
Robots.txt
http://marketplace.cms.gov/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
These checks were added after this site was analyzed, so they aren't part of its score yet. They will be from the next update.
AI Crawlers
AI search crawlers are allowed, so the site can be shown and cited in AI answers (ChatGPT, Claude, Perplexity).
|
OAI-SearchBot | ChatGPT search | AI search |
|
ChatGPT-User | ChatGPT (user requests) | AI search |
|
Claude-SearchBot | Claude search | AI search |
|
Claude-User | Claude (user requests) | AI search |
|
PerplexityBot | Perplexity | AI search |
|
GPTBot | OpenAI training | AI training |
|
ClaudeBot | Anthropic training | AI training |
|
Google-Extended | Google Gemini training | AI training |
|
Applebot-Extended | Apple AI training | AI training |
|
CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
No schema.org structured data found. Adding it (for example Organization, WebSite or Product in JSON-LD) helps search engines and AI tools understand the page and can enable rich results.
Canonical Tag
The homepage has a canonical tag, which tells search engines which URL is the main version of the page.
llms.txt
No llms.txt file. It's an emerging convention: a short Markdown summary of the site for AI tools. Optional, so it doesn't affect the score.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
The site sends a Strict-Transport-Security header, so browsers always use HTTPS for it.
Security Headers
2 of 5 common security headers found. At least 2 are needed to pass.
|
Content-Security-Policy |
|
X-Content-Type-Options |
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X-Frame-Options |
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Referrer-Policy |
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Permissions-Policy |
Domain Info
marketplace.cms.gov has no mail server (MX) records.
Hosting
| IPv4 address | 184.28.32.103 |
|
IPv6 support |
Email Security
This domain has no mail server (MX) records, so it doesn't receive email.
|
SPF record |
|
DMARC record |
PageSpeed Insights
Device
Categories
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