Website Review: ulta.com
Generated on December 16 2022 11:35 AM
Old data? UPDATE !
The score is 42/100
SEO Content
Title
Ulta Beauty | Official Site - Makeup, Hair Care, Skin Care, Fragrance, Bath & Gifts
Length : 83
Your title's length should be between 40 and 70 characters. The optimal title length is between 50 to 70 chars. Use this meta tag generator to create a proper title tag.
Description
Shop top beauty brands & new arrivals at Ulta Beauty. Join ULTAmate Rewards. Free store pickup & curbside available.
Length : 116
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. Use this free online meta tags generator to create a keywords tag.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| title | Ulta Beauty | Official Site |
| description | Shop top beauty brands & new arrivals at Ulta Beauty. Join ULTAmate Rewards. Free store pickup & curbside available. |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 8 | 32 | 0 | 11 | 0 |
- [H1] Ulta Beauty Homepage
- [H2] $10 off $40 or $20 off $100
- [H2] Today's deals
- [H2] What's New
- [H2] CHANEL
- [H2] Dior
- [H2] Shop by Category
- [H2] Beauty Services
- [H2] Our corporate commitments
- [H3] $10 off $40 or $20 off $100
- [H3] Free $20 eReward card
- [H3] Ariana GrandeMOD Eau de Parfum Duo Set
- [H3] BOBBI BROWNMini Must-Haves Skincare Set
- [H3] NYX Professional MakeupAvatar: The Way of Water Pandoran Paradise Highlighter + Blush Palette
- [H3] OLAPLEXNo.4 Bond Maintenance Shampoo
- [H3] Nick Stenson BeautyHydrating Oil
- [H3] Makeup RevolutionThe School For Good & Evil X Revolution Spell Book Shadow Palette
- [H3] DIMEDewy Day Cream
- [H3] Kiehl's Since 1851Ferulic Brew Antioxidant Facial Treatment with Lactic Acid
- [H3] IT CosmeticsConfidence in Your Beauty Sleep Serum
- [H3] ULTA Beauty CollectionTotally Conscious Tote
- [H3] TrulyAmerica's Most Wanted Kit
- [H3] OPIHoliday '22 Nail Lacquer 4 Piece Mini Cracker
- [H3] CHANELCOCO MADEMOISELLE Eau de Parfum Spray
- [H3] CHANELBLEU DE CHANEL Eau de Parfum Spray
- [H3] CHANELLE VOLUME DE CHANEL Mascara
- [H3] N°1 DE CHANELRevitalizing Foundation
- [H3] CHANELROUGE ALLURE L'extrait
- [H3] CHANELL'EAU DE MOUSSE Anti-Pollution Water-to-Foam Cleanser
- [H3] N°1 DE CHANELRevitalizing Serum
- [H3] CHANELHYDRA BEAUTY CAMELLIA REPAIR MASK Multi-Use Hydrating Comforting Mask
- [H3] DiorSauvage Eau de Toilette
- [H3] DiorMiss Dior Eau de Parfum
- [H3] DiorJ'adore Eau de Parfum
- [H3] DiorSauvage Eau de Parfum
- [H3] DiorMiss Dior Blooming Bouquet Eau de Toilette
- [H3] DiorSauvage Elixir
- [H3] DiorJ'adore Eau de Parfum Infinissime
- [H3] DiorMiss Dior Blooming Bouquet Eau de Toilette
- [H3] DiorSauvage Eau de Toilette
- [H3] DiorJ'adore Eau de Parfum Roller-Pearl
- [H5] Get 20% off today
- [H5] 5X points
- [H5] Shop Holiday Beauty Blitz
- [H5] Discover more deals
- [H5] Book your holiday look
- [H5] Brand of the moment
- [H5] Add an Olaplex treatment
- [H5] Store
- [H5] Guest Services
- [H5] About Us
- [H5] Services
Images
We found 56 images on this web page.
26 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Awesome, there are no Iframes found on this page.
SEO Links
URL Rewrite
Bad. We found links with query strings (?). Avoid using query strings to improve search engine indexing. Use this URL Rewriting tool to get rid of dynamic URLs and generate an .htaccess file for your site.
Underscores in the URLs
We have detected underscores in your URLs. It would be better to use hyphens to optimize your SEO.
In-page links
We found a total of 30 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Find a Store | Internal | Passing Juice |
| Email & Text Signup | Internal | Passing Juice |
| Gift Cards | Internal | Passing Juice |
| View details | Internal | Passing Juice |
| Shop gift cards | Internal | Passing Juice |
| Shop all | Internal | Passing Juice |
| View details | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Book appointment | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Virtual Store Tour | Internal | Passing Juice |
| Beauty Services | Internal | Passing Juice |
| List of Brands | Internal | Passing Juice |
| Ultamate Rewards | Internal | Passing Juice |
| Ways to Shop Ulta Beauty | Internal | Passing Juice |
| Guest Services Center | Internal | Passing Juice |
| Order Status | Internal | Passing Juice |
| Your Privacy Rights | Internal | Passing Juice |
| Our Company | Internal | Passing Juice |
| Investor Relations | Internal | Passing Juice |
| Affiliates | Internal | Passing Juice |
| Site Map | Internal | Passing Juice |
| Supply Chain Transparency | Internal | Passing Juice |
| Corporate Responsibility | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| UB Media | Internal | Passing Juice |
| Mobile App | Internal | Passing Juice |
| Terms & Conditions | Internal | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| reviews | 28 |  |
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| stars | 28 | |
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| beauty | 18 |  |
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| dior | 14 | |
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| sizes | 14 | |
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Usability
Url
Domain : ulta.com
Length : 8
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
W3C Validity
Errors : 161
Warnings : 3
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <u> | 2 |
Warning: Deprecated HTML tags are old HTML tags that should no longer be used. You should remove or replace these HTML tags because they are obsolete and may not render properly in all browsers.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Not great, your website is using inline styles. This is not optimal. |
|
Not good, your website has too many CSS files (more than 4). |
|
This website has an excessive amount of Javascript files (more than 6). |
|
Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.ulta.com/index.xml |
Robots.txt
http://ulta.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
PageSpeed Insights
Device
Categories
Website Review
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