Website Review: choosingwisely.org
Generated on October 22 2026 17:45 PM
Old data? UPDATE !
The score is 64/100
SEO Content
Title
Choosing Wisely: An Initiative of the ABIM Foundation
Length : 53
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Choosing Wisely was an 11-year campaign launched by the ABIM Foundation, aimed at promoting conversations between clinicians and patients about unnecessary medical tests, treatments, and procedures. In addition to detailing the initiative's history, the site offers various resources and research highlighting the benefits of reducing low-value care.
Length : 350
Your meta description tag's length should be between 90 and 160 characters (spaces included). A description tag of 155 to 160 characters is optimal. Our free meta tag generator counts the length for you.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
This page does not take advantage of Open Graph Properties. This tags allows social crawler's better structurize your page. Add og:title, og:description, og:image and og:url meta tags to the page's <head>, or create them with our free Open Graph generator.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 8 | 0 | 0 | 0 | 0 |
- [H2] Choosing Wisely®: A watershed moment in health care
- [H2] Advanced the National Dialogue
- [H2] Download
- [H2] Download
- [H2] Engaged Organizations & Professionals on an International Scale
- [H2] Changed Industry Mindsets and Influenced Policy
- [H2] Inspired Progress in Medical Training and Professional Development
- [H2] The spirit of Choosing Wisely lives on in our continued work to improve health care
Images
We found 10 images on this web page.
3 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 59%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Iframe
Awesome, there are no Iframes found on this page.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
We have detected underscores in your URLs. It would be better to use hyphens to optimize your SEO.
In-page links
We found a total of 6 links including 3 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Communicating About Overuse with Vulnerable Populations | Internal | Passing Juice |
| Unnecessary Tests and Procedures in the Health Care System | Internal | Passing Juice |
| DataBrief: Findings from a National Survey of Physicians | Internal | Passing Juice |
| Promote Patient-Physician Conversations to Improve Patient Engagement and Choose Appropriate Care | External | Passing Juice |
| Cost of Care Conversations: Practice Briefs | External | Passing Juice |
| How to Have Conversations About Avoiding Unnecessary Antibiotics | External | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| choosing | 16 |  |
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| wisely | 16 | |
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| care | 12 | |
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| health | 8 | |
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| patients | 7 | |
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Usability
Url
Domain : choosingwisely.org
Length : 18
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Warning! At least one email address has been found in plain text. Consider using an image or a form to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
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Not great, your website is using inline styles. This is not optimal. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://choosingwisely.org/ |
Robots.txt
http://choosingwisely.org/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
AI Crawlers
This site has no robots.txt file, so AI crawlers are allowed by default.
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OAI-SearchBot | ChatGPT search | AI search |
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ChatGPT-User | ChatGPT (user requests) | AI search |
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Claude-SearchBot | Claude search | AI search |
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Claude-User | Claude (user requests) | AI search |
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PerplexityBot | Perplexity | AI search |
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GPTBot | OpenAI training | AI training |
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ClaudeBot | Anthropic training | AI training |
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Google-Extended | Google Gemini training | AI training |
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Applebot-Extended | Apple AI training | AI training |
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CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
No schema.org structured data found. Adding it (for example Organization, WebSite or Product in JSON-LD) helps search engines and AI tools understand the page and can enable rich results.
Canonical Tag
No canonical tag found. Add <link rel="canonical"> so search engines know which URL is the main version and don't split ranking between duplicates.
llms.txt
No llms.txt file. It's an emerging convention: a short Markdown summary of the site for AI tools. Optional, so it doesn't affect the score.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
No Strict-Transport-Security (HSTS) header. It tells browsers to always use HTTPS, which protects visitors from being downgraded to an insecure connection.
Security Headers
0 of 5 common security headers found. At least 2 are needed to pass.
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Content-Security-Policy |
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X-Content-Type-Options |
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X-Frame-Options |
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Referrer-Policy |
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Permissions-Policy |
Domain Info
choosingwisely.org was registered on 21 Jun 2011 with GoDaddy.com, LLC and expires on 21 Jun 2029. It accepts email but has no SPF or DMARC record. The Wayback Machine first archived it in January 2012.
Registration
| Registrar | GoDaddy.com, LLC |
| Registered | 21 Jun 2011 (15 years ago) |
| Expires | 21 Jun 2029 |
| Last changed | 12 Aug 2026 |
| Nameservers | ns77.domaincontrol.com, ns78.domaincontrol.com |
| DNSSEC | Not signed |
Hosting
| IPv4 address | 45.223.56.157, 45.223.155.157 |
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IPv6 support |
Email Security
Mail servers: smtp.secureserver.net, mailstore1.secureserver.net
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SPF record |
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DMARC record |
SPF and DMARC records stop others from sending email that pretends to come from this domain. Without them, messages from it are also more likely to land in spam.
Archive History
The Wayback Machine has snapshots of this site from 175 different months, from January 2012 to October 2026. View snapshots
PageSpeed Insights
Device
Categories
GoInfosystems
GoInfosystems is a free SEO site review and rating tool. Get a free review of your site and see areas that may need optimization.