Website Review: liip.ch
Generated on October 10 2026 06:45 AM
The score is 62/100
SEO Content
Title
Swiss Web App Development Design Agency · Liip
Length : 46
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Web and app development, user experience, e-commerce and new work - digital agency based in Switzerland: Zurich, Bern, Basel, Fribourg, Lausanne and St. Gallen.
Length : 160
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| title | Swiss Web App Development Design Agency · Liip |
| type | website |
| site_name | Liip |
| url | https://www.liip.ch/en |
| description | Web and app development, user experience, e-commerce and new work - digital agency based in Switzerland: Zurich, Bern, Basel, Fribourg, Lausanne and St. Gallen. |
| locale | en_US |
| image | https://liip.rokka.io/www_socialmedia_4/4ed6d7/fr-office-logo-break-bench-kitchen-2.jpg |
| image:width | 2000 |
| image:height | 1333 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 17 | 12 | 0 | 0 | 0 |
- [H1] Building the right products
- [H1] Cookies settings
- [H2] Our projects
- [H2] The digital agency on your doorstep
- [H2] Digital Avantgarde
- [H2] Human centred
- [H2] Subscribe to our newsletter
- [H2] Awards
- [H2] Agile, integrative, holacratic
- [H2] They trust us
- [H2] What others say about us
- [H2] Do you have a project?
- [H2] The experts at work!
- [H2] Contact us
- [H2] Sustainability
- [H2] Our locations
- [H2] Other pages
- [H2] Liip on social networks
- [H2] Who reads what? For how long? And where?
- [H3] LiipGPT
- [H3] MedAI
- [H3] Museum für Gestaltung Zürich
- [H3] A Sovereign AI Chatbot for the Canton of Fribourg
- [H3] Apertus 1.5 - 6 Ways to Try Out Switzerland's Updated AI Model
- [H3] What’s the Handprint of your project?
- [H3] Lausanne
- [H3] Fribourg
- [H3] Bern
- [H3] Basel
- [H3] Zürich
- [H3] St. Gallen
Images
We found 15 images on this web page.
14 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 0%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Iframe
Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 50 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| Skip to language switcher | Internal | Passing Juice |
| Home | Internal | Passing Juice |
| Strategy | Internal | Passing Juice |
| Build the Right Website | Internal | Passing Juice |
| Understand Users | Internal | Passing Juice |
| Meeting Market Needs | Internal | Passing Juice |
| Generate Business | Internal | Passing Juice |
| Improve Iteratively | Internal | Passing Juice |
| Digital Responsibility | Internal | Passing Juice |
| Content | Internal | Passing Juice |
| Content Audit | Internal | Passing Juice |
| UX Writing | Internal | Passing Juice |
| Strategic Storytelling | Internal | Passing Juice |
| Guidelines | Internal | Passing Juice |
| Trainings and Sparring | Internal | Passing Juice |
| Content Governance | Internal | Passing Juice |
| Design | Internal | Passing Juice |
| User Research | Internal | Passing Juice |
| Service Design | Internal | Passing Juice |
| UX Audit | Internal | Passing Juice |
| UX Design | Internal | Passing Juice |
| UI Design | Internal | Passing Juice |
| Branding | Internal | Passing Juice |
| Design Governance | Internal | Passing Juice |
| Development | Internal | Passing Juice |
| Artificial Intelligence | Internal | Passing Juice |
| Custom Development | Internal | Passing Juice |
| CMS | Internal | Passing Juice |
| E-Commerce | Internal | Passing Juice |
| Mobile Application | Internal | Passing Juice |
| Open Data | Internal | Passing Juice |
| Moodle | Internal | Passing Juice |
| Performance | Internal | Passing Juice |
| Analytics | Internal | Passing Juice |
| SEO | Internal | Passing Juice |
| Projects | Internal | Passing Juice |
| Culture | Internal | Passing Juice |
| Team | Internal | Passing Juice |
| Sustainability | Internal | Passing Juice |
| Jobs | Internal | Passing Juice |
| Apprenticeships | Internal | Passing Juice |
| Press | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| de | Internal | Passing Juice |
| fr | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| GitHub | External | Passing Juice |
| External | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|
Usability
Url
Domain : liip.ch
Length : 7
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Warning! At least one email address has been found in plain text. Consider using an image or a form to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
 |
Not great, your website is using inline styles. This is not optimal. |
 |
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
This website does not take advantage of GZIP optimization. GZIP compression means your site loads faster for your visitors and improves the user's experience. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.liip.ch/sitemap.xml |
Robots.txt
http://liip.ch/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
AI Crawlers
AI search crawlers are allowed, so the site can be shown and cited in AI answers (ChatGPT, Claude, Perplexity).
|
OAI-SearchBot | ChatGPT search | AI search |
|
ChatGPT-User | ChatGPT (user requests) | AI search |
|
Claude-SearchBot | Claude search | AI search |
|
Claude-User | Claude (user requests) | AI search |
|
PerplexityBot | Perplexity | AI search |
|
GPTBot | OpenAI training | AI training |
|
ClaudeBot | Anthropic training | AI training |
|
Google-Extended | Google Gemini training | AI training |
|
Applebot-Extended | Apple AI training | AI training |
|
CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
The homepage describes itself with schema.org structured data, which helps search engines and AI tools understand it: Organization, LocalBusiness, PostalAddress, WebSite
Canonical Tag
The homepage has a canonical tag, which tells search engines which URL is the main version of the page.
llms.txt
No llms.txt file. It's an emerging convention: a short Markdown summary of the site for AI tools. Optional, so it doesn't affect the score.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
The site sends a Strict-Transport-Security header, so browsers always use HTTPS for it.
Security Headers
3 of 5 common security headers found. At least 2 are needed to pass.
|
Content-Security-Policy |
|
X-Content-Type-Options |
|
X-Frame-Options |
|
Referrer-Policy |
|
Permissions-Policy |
Domain Info
liip.ch accepts email and has both SPF and DMARC records.
Hosting
| IPv4 address | 185.15.230.26 |
|
IPv6 support |
Email Security
Mail servers: smtp.google.com
|
SPF record |
|
DMARC record (policy: quarantine) |
PageSpeed Insights
Device
Categories
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