Website Review: rarebeauty.com
Generated on October 29 2026 22:45 PM
The score is 66/100
SEO Content
Title
Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup
Length : 57
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.
Length : 153
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| site_name | Rare Beauty |
| url | https://www.rarebeauty.com/ |
| title | Rare Beauty by Selena Gomez | Vegan & Cruelty Free Makeup |
| type | website |
| description | Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build. |
| image | http://cdn.shopify.com/s/files/1/0314/1143/7703/files/share-image.jpg?format=pjpg&v=1613733998&width=1202 |
| image:secure_url | https://cdn.shopify.com/s/files/1/0314/1143/7703/files/share-image.jpg?format=pjpg&v=1613733998&width=1202 |
| image:width | 1202 |
| image:height | 632 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 5 | 22 | 5 | 0 | 0 |
- [H1] Rare Beauty
- [H2] Try These Best Sellers
- [H2] Demi x Selena
- [H2] FoundationShade Finder
- [H2] Make an impact on mental health
- [H2] WE'VE GONE INTERNATIONAL!
- [H3] Bestsellers
- [H3] Jumbo Brow Harmony Flexible Lifting Gel
- [H3] Rare Beginnings Eau de Parfum
- [H3] Hope Faves 4 Piece Set
- [H3] Rare Eau de Parfum
- [H3] Violet Faves Mini Cheek & Lip Trio
- [H3] Rare Beginnings Mini Eau de Parfum Set
- [H3] Soft Pinch Liquid Blush
- [H3] Soft Pinch Lip Oil Stick
- [H3] Fragrance Layering Balm – Sweet Marshmallow
- [H3] Fragrance Layering Balm – Fruity Pear
- [H3] Soft Pinch Liquid Blush
- [H3] @RareBeauty
- [H3] This is Your Community
- [H3] Shop by Category
- [H3] Buy 2+ Holiday Sets, Get A Free Clutch.Read More
- [H3] Free Standard Shipping w/ $50 order.Shop Now
- [H3] Add your free sample!
- [H3] We think you'll also love...
- [H3] Your cart is empty.
- [H3]
- [H3] Get the Look
- [H4] Sign up for email and/or texts for the latest updates, special offers, and more.
- [H4] SHOP
- [H4] COMPANY
- [H4] CUSTOMER SERVICE
- [H4] Positive Light Under Eye Brightener Sample Card
Images
We found 63 images on this web page.
27 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 4%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Iframe
Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 46 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to Main | Internal | Passing Juice |
| Shop | Internal | Passing Juice |
| Shade Finder | Internal | Passing Juice |
| Rare Impact | Internal | Passing Juice |
| See all Best Sellers | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Jumbo Brow Harmony Flexible Lifting Gel | Internal | Passing Juice |
| Rare Beginnings Eau de Parfum | Internal | Passing Juice |
| Hope Faves 4 Piece Set | Internal | Passing Juice |
| Rare Eau de Parfum | Internal | Passing Juice |
| Violet Faves Mini Cheek & Lip Trio | Internal | Passing Juice |
| Rare Beginnings Mini Eau de Parfum Set | Internal | Passing Juice |
| Soft Pinch Liquid Blush | Internal | Passing Juice |
| Soft Pinch Lip Oil Stick | Internal | Passing Juice |
| Fragrance Layering Balm – Sweet Marshmallow | Internal | Passing Juice |
| Fragrance Layering Balm – Fruity Pear | Internal | Passing Juice |
| SHOP SOFT PINCH | Internal | Passing Juice |
| Learn More | Internal | Passing Juice |
| Learn More | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Terms of Service. | Internal | Passing Juice |
| Face | Internal | Passing Juice |
| Eye | Internal | Passing Juice |
| Lip | Internal | Passing Juice |
| Tools | Internal | Passing Juice |
| Online Only | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Made Accessible | Internal | Passing Juice |
| Sustainability | Internal | Passing Juice |
| Store Locator | Internal | Passing Juice |
| Partnerships | External | Passing Juice |
| Contact Us | Internal | Passing Juice |
| Shipping & Returns | Internal | Passing Juice |
| Start a U.S. Return | Internal | Passing Juice |
| FAQs | Internal | Passing Juice |
| U.S. Gift Card Balance | Internal | Passing Juice |
| Shade Match Live Chat | Internal | Passing Juice |
| Klarna | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| EU Right of Withdrawal | External | Passing Juice |
| UGC Terms of Service | Internal | Passing Juice |
| CA Notice at Collection | Internal | Passing Juice |
| Read More | Internal | Passing Juice |
| Shop Now | Internal | Passing Juice |
| Albania | Internal | Passing Juice |
| Comfort Club | Internal | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| rare | 13 |  |
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| add | 11 | |
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| shop | 10 | |
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| bag | 10 | |
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| close | 6 | |
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Usability
Url
Domain : rarebeauty.com
Length : 14
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Not great, your website is using inline styles. This is not optimal. |
|
Not good, your website has too many CSS files (more than 4). |
|
This website has an excessive amount of Javascript files (more than 6). |
|
This website does not take advantage of GZIP optimization. GZIP compression means your site loads faster for your visitors and improves the user's experience. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.rarebeauty.com/sitemap.xml |
Robots.txt
http://rarebeauty.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
AI Crawlers
AI search crawlers are allowed, so the site can be shown and cited in AI answers (ChatGPT, Claude, Perplexity).
|
OAI-SearchBot | ChatGPT search | AI search |
|
ChatGPT-User | ChatGPT (user requests) | AI search |
|
Claude-SearchBot | Claude search | AI search |
|
Claude-User | Claude (user requests) | AI search |
|
PerplexityBot | Perplexity | AI search |
|
GPTBot | OpenAI training | AI training |
|
ClaudeBot | Anthropic training | AI training |
|
Google-Extended | Google Gemini training | AI training |
|
Applebot-Extended | Apple AI training | AI training |
|
CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
The homepage describes itself with schema.org structured data, which helps search engines and AI tools understand it: Organization, ContactPoint, HealthAndBeautyBusiness, Brand, GeoCoordinates, PostalAddress, WebSite, SearchAction, EntryPoint, Product, Offer, OfferItemCondition
Canonical Tag
The homepage has a canonical tag, which tells search engines which URL is the main version of the page.
llms.txt
This site has an llms.txt file, a short summary written for AI tools.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
The site sends a Strict-Transport-Security header, so browsers always use HTTPS for it.
Security Headers
3 of 5 common security headers found. At least 2 are needed to pass.
|
Content-Security-Policy |
|
X-Content-Type-Options |
|
X-Frame-Options |
|
Referrer-Policy |
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Permissions-Policy |
Domain Info
rarebeauty.com was registered on 30 Jun 2001 with GoDaddy.com, LLC and expires on 30 Jun 2027. It accepts email and has both SPF and DMARC records. The Wayback Machine first archived it in September 2001.
Registration
| Registrar | GoDaddy.com, LLC |
| Registered | 30 Jun 2001 (25 years ago) |
| Expires | 30 Jun 2027 |
| Last changed | 1 Jul 2026 |
| Nameservers | alexis.ns.cloudflare.com, maleah.ns.cloudflare.com |
| DNSSEC | Not signed |
Hosting
| IPv4 address | 23.227.38.65 |
|
IPv6 support |
Email Security
Mail servers: rarebeauty-com.mail.protection.outlook.com
|
SPF record |
|
DMARC record (policy: quarantine) |
Archive History
The Wayback Machine has snapshots of this site from 99 different months, from September 2001 to October 2026. View snapshots
PageSpeed Insights
Device
Categories
GoInfosystems
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