Website Review: umb.edu
Generated on October 15 2026 06:45 AM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
Home - UMass Boston
Length : 19
Your title's length should be between 40 and 70 characters. The optimal title length is between 50 to 70 chars. Rewrite the title tag to fit this range, or use our free meta tag generator.
Description
The most diverse college campus in New England, and the 3rd most diverse in the US. 200+ programs offered. A university for the times.
Length : 134
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| title | UMass Boston |
| description | The most diverse college campus in New England, and the 3rd most diverse in the US. 100+ undergraduate programs offered. Explore your options and become a Beacon. |
| image | https://www.umb.edu/media/umassboston/content-assets/images/UMass_6-21-22-83.jpg |
| type | website |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 6 | 2 | 3 | 0 | 0 |
- [H1] UMass Boston
- [H2] Fall Open House
- [H2] Find Your Passion, Launch Your Future
- [H2] Find Your Passion, Launch Your Future
- [H2] A Campus that Reflects Our Diverse World
- [H2] By the Numbers
- [H2] Boston Connection
- [H3] News at UMass Boston
- [H3] Next Steps
- [H4] Scott Brooks Named Endowed Chair for Sport Leadership and Administration at UMass Boston
- [H4] UMass Boston Professor to Give Pardee Symposium Keynote Address at Geological Society of America Meeting
- [H4] UMass Boston Launches Rooted & Rising Campaign to Expand Opportunity, Advance Research and Strengthen University’s Future
Images
We found 40 images on this web page.
1 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 17%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Iframe
Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Bad. We found links with query strings (?). Avoid using query strings to improve search engine indexing. Use URL rewriting (for example, rewrite rules in an .htaccess file) to replace dynamic URLs with clean ones. Our free URL rewriting tool generates the rules.
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 81 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| honeypot link | External | noFollow |
| Skip to Main Navigation | Internal | Passing Juice |
| Skip to Search | Internal | Passing Juice |
| Skip to Main Content | Internal | Passing Juice |
| Skip to Footer Links | Internal | Passing Juice |
| Request Info | Internal | Passing Juice |
| Visit | Internal | Passing Juice |
| Apply | Internal | Passing Juice |
| Give | External | Passing Juice |
| Admissions Overview | Internal | Passing Juice |
| Financial Aid | Internal | Passing Juice |
| First-Year Students | Internal | Passing Juice |
| Transfer Students | Internal | Passing Juice |
| Graduate Students | Internal | Passing Juice |
| International Students | Internal | Passing Juice |
| Veterans | Internal | Passing Juice |
| Academics Overview | Internal | Passing Juice |
| Majors & Programs | Internal | Passing Juice |
| Online & Continuing Education | Internal | Passing Juice |
| Colleges & Schools | Internal | Passing Juice |
| Advising | Internal | Passing Juice |
| Academic Calendar | Internal | Passing Juice |
| Healey Library | Internal | Passing Juice |
| Global Programs | Internal | Passing Juice |
| Study Abroad | Internal | Passing Juice |
| Fellowships | Internal | Passing Juice |
| Campus Life Overview | Internal | Passing Juice |
| Student Groups & Activities | Internal | Passing Juice |
| Housing & Dining | Internal | Passing Juice |
| Health & Wellness | Internal | Passing Juice |
| Inclusion & Belonging | Internal | Passing Juice |
| Safety & Security | Internal | Passing Juice |
| Orientation & New Students | Internal | Passing Juice |
| Events & Calendars | Internal | Passing Juice |
| Research Overview | Internal | Passing Juice |
| R1 Research Classification | Internal | Passing Juice |
| Innovation & Entrepreneurship | Internal | Passing Juice |
| Centers & Institutes | Internal | Passing Juice |
| Core Facilities | Internal | Passing Juice |
| Research & Sponsored Programs | Internal | Passing Juice |
| Grand Scholarly Challenges | Internal | Passing Juice |
| Collaborate | Internal | Passing Juice |
| About Overview | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Leadership & Administration | Internal | Passing Juice |
| Mission & Vision | Internal | Passing Juice |
| Facts & Figures | Internal | Passing Juice |
| Accreditation & Rankings | Internal | Passing Juice |
| History of UMass Boston | Internal | Passing Juice |
| Student Consumer Information | Internal | Passing Juice |
| Human Resources | Internal | Passing Juice |
| Athletics Overview | Internal | Passing Juice |
| Recreation at UMass Boston | Internal | Passing Juice |
| Current Students | Internal | Passing Juice |
| Parents & Families | Internal | Passing Juice |
| Faculty & Staff | Internal | Passing Juice |
| Alumni | Internal | Passing Juice |
| RSVP for Open House | Internal | Passing Juice |
| Majors & Minors | Internal | Passing Juice |
| Graduate Programs | Internal | Passing Juice |
| Play Video | External | Passing Juice |
| Play Video | External | Passing Juice |
| Play Video | External | Passing Juice |
| Play Video | External | Passing Juice |
| Play Video | External | Passing Juice |
| Play Video | External | Passing Juice |
| Scott Brooks Named Endowed Chair for Sport Leadership and Administration at UMass Boston | Internal | Passing Juice |
| UMass Boston Professor to Give Pardee Symposium Keynote Address at Geological Society of America Meeting | Internal | Passing Juice |
| UMass Boston Launches Rooted & Rising Campaign to Expand Opportunity, Advance Research and Strengthen University’s Future | Internal | Passing Juice |
| Contact UMass Boston | Internal | Passing Juice |
| Directory | Internal | Passing Juice |
| Civil Rights & Title IX | Internal | Passing Juice |
| Campus Map | Internal | Passing Juice |
| Transportation | Internal | Passing Juice |
| Digital Accessibility | Internal | Passing Juice |
| Website Requests | Internal | Passing Juice |
| Back To Top | Internal | Passing Juice |
| © | External | Passing Juice |
| UMass System | External | Passing Juice |
| Accessibility Statement | Internal | Passing Juice |
| Privacy & Terms | Internal | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| umass | 18 |  |
 |
|
|
| students | 17 | |
|
|
|
| boston | 17 | |
|
|
|
| overview | 12 | |
|
|
|
| campus | 10 | |
|
|
|
Usability
Url
Domain : umb.edu
Length : 7
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Not great, your website is using inline styles. This is not optimal. |
|
Not good, your website has too many CSS files (more than 4). |
|
This website has an excessive amount of Javascript files (more than 6). |
|
Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.umb.edu/sitemap-en.xml |
Robots.txt
http://umb.edu/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
AI Crawlers
AI search crawlers are allowed, so the site can be shown and cited in AI answers (ChatGPT, Claude, Perplexity).
|
OAI-SearchBot | ChatGPT search | AI search |
|
ChatGPT-User | ChatGPT (user requests) | AI search |
|
Claude-SearchBot | Claude search | AI search |
|
Claude-User | Claude (user requests) | AI search |
|
PerplexityBot | Perplexity | AI search |
|
GPTBot | OpenAI training | AI training |
|
ClaudeBot | Anthropic training | AI training |
|
Google-Extended | Google Gemini training | AI training |
|
Applebot-Extended | Apple AI training | AI training |
|
CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
No schema.org structured data found. Adding it (for example Organization, WebSite or Product in JSON-LD) helps search engines and AI tools understand the page and can enable rich results.
Canonical Tag
No canonical tag found. Add <link rel="canonical"> so search engines know which URL is the main version and don't split ranking between duplicates.
llms.txt
No llms.txt file. It's an emerging convention: a short Markdown summary of the site for AI tools. Optional, so it doesn't affect the score.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
The site sends a Strict-Transport-Security header, so browsers always use HTTPS for it.
Security Headers
3 of 5 common security headers found. At least 2 are needed to pass.
|
Content-Security-Policy |
|
X-Content-Type-Options |
|
X-Frame-Options |
|
Referrer-Policy |
|
Permissions-Policy |
Domain Info
umb.edu accepts email and has a DMARC record but no SPF record.
Hosting
| IPv4 address | 15.197.216.151 |
|
IPv6 support |
Email Security
Mail servers: umb-edu.mail.eo.outlook.com
|
SPF record |
|
DMARC record (policy: quarantine) |
SPF and DMARC records stop others from sending email that pretends to come from this domain. Without them, messages from it are also more likely to land in spam.
PageSpeed Insights
Device
Categories
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