Website Review: whatmatters.com
Generated on October 23 2026 22:45 PM
The score is 69/100
SEO Content
Title
What Matters: Home: Leadership, goal-setting, and the OKR methodology
Length : 69
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Achieve audacious goals with Objectives and Key Results. WhatMatters.com is a leadership and goal-setting resource based on the book 'Measure What Matters' by John Doerr.
Length : 170
Your meta description tag's length should be between 90 and 160 characters (spaces included). A description tag of 155 to 160 characters is optimal. Our free meta tag generator counts the length for you.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. You can add a meta keywords tag to the page's <head> with our free meta tag generator.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| title | Homepage |
| type | website |
| url | https://www.whatmatters.com |
| image | https://images.ctfassets.net/mu244eycyvsr/4XcPJOEBg6AHLJhhleQTJJ/ebc02d12827bb81d9174b551dd17f417/wm-Book_Picture_Square.jpg?w=1200&h=600&q=60&fm=jpg |
| description | Do what matters with OKRs. |
| site_name | What Matters |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 12 | 16 | 0 | 0 | 0 |
- [H1] Execution is Everything
- [H2] OKRs Explained!
- [H2] Your OKR Toolkit
- [H2] Freelancer Jiu Jitsu: Helping Clients Focus With OKRs
- [H2] Empowering Teams to Own Their OKRs
- [H2] Creating Synergy between Roles and Goals
- [H2] Leading teams to excellence.
- [H2] The best-selling book.
- [H2] Popular Videos
- [H2] Have a specific question about OKRs?
- [H2] Sign up for our newsletter!
- [H2] What people are saying
- [H2] Become a Better Leader, Week by Week
- [H3] Take our new course and put strategy into action. Learn More
- [H3] Five templates—one for each stage of the OKR cycle—plus a calendar cheatsheet and guide for navigating tough conversations. View templates
- [H3] Newest
- [H3] Most Popular
- [H3] Stories
- [H3] Learn about the OKR framework and its origins from our founder, John Doerr. Explore OKRs
- [H3] Go deeper into OKRs through expert advice, case studies, and eye-opening examples. Order the Book
- [H3] OKR Example: Operation Crush
- [H3] Write Your First Objective
- [H3] Five Benefits of OKRs
- [H3] Five Tips to Improve Objectives
- [H3] The OKR Cycle
- [H3] What's a Good OKR?
- [H3] Send us a challenge you and your team are facing, and it might be featured in our “Dear Andy” column. Submit your question
- [H3] Be among the first to check out new content from John, Ryan, and the What Matters team.
- [H3] Don’t take our word for it.
Images
We found 19 images on this web page.
Awesome, most or all of your images have alt attributes. This helps search engines understand the content of your images.
Text/HTML Ratio
Ratio : 44%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Iframe
Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 17 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| What Matters | Internal | Passing Juice |
| OKR Training | Internal | Passing Juice |
| Stories | Internal | Passing Juice |
| Examples | Internal | Passing Juice |
| Feedback | Internal | Passing Juice |
| About | Internal | Passing Juice |
| Editorial Team | Internal | Passing Juice |
| The Book | Internal | Passing Juice |
| View templates | Internal | Passing Juice |
| Dear Andy: Can OKRs Work Outside of Tech? | Internal | Passing Juice |
| What to Do When Everything Is on Fire | Internal | Passing Juice |
| A Timely Book about Bold Builders | Internal | Passing Juice |
| Determining Compensation the Right Way: Without OKRs | Internal | Passing Juice |
| What is an OKR? Definition and Examples | Internal | Passing Juice |
| Explore OKRs | Internal | Passing Juice |
| Order the Book | Internal | Passing Juice |
| Submit your question | External | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| okrs | 14 |  |
|
|
 |
| book | 12 | |
|
|
|
| course | 10 | |
|
|
|
| how | 9 | |
|
|
|
| most | 8 | |
|
|
|
Usability
Url
Domain : whatmatters.com
Length : 15
Favicon
Great, your website has a favicon.
Language
Good. Your declared language is en.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
Email Privacy
Warning! At least one email address has been found in plain text. Consider using an image or a form to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Not great, your website is using inline styles. This is not optimal. |
|
Not good, your website has too many CSS files (more than 4). |
|
This website has an excessive amount of Javascript files (more than 6). |
|
Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.whatmatters.com/sitemap.xml |
Robots.txt
http://whatmatters.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
AI Search Readiness
AI Crawlers
AI search crawlers are allowed, so the site can be shown and cited in AI answers (ChatGPT, Claude, Perplexity).
|
OAI-SearchBot | ChatGPT search | AI search |
|
ChatGPT-User | ChatGPT (user requests) | AI search |
|
Claude-SearchBot | Claude search | AI search |
|
Claude-User | Claude (user requests) | AI search |
|
PerplexityBot | Perplexity | AI search |
|
GPTBot | OpenAI training | AI training |
|
ClaudeBot | Anthropic training | AI training |
|
Google-Extended | Google Gemini training | AI training |
|
Applebot-Extended | Apple AI training | AI training |
|
CCBot | Common Crawl | AI training |
Blocking AI training crawlers is a common choice and doesn't affect the score. Only the AI search crawlers count.
Structured Data
The homepage describes itself with schema.org structured data, which helps search engines and AI tools understand it: Organization
Canonical Tag
No canonical tag found. Add <link rel="canonical"> so search engines know which URL is the main version and don't split ranking between duplicates.
llms.txt
No llms.txt file. It's an emerging convention: a short Markdown summary of the site for AI tools. Optional, so it doesn't affect the score.
Security
HTTPS
The site loads over HTTPS, so connections are encrypted. Browsers and search engines expect this.
HSTS
The site sends a Strict-Transport-Security header, so browsers always use HTTPS for it.
Security Headers
4 of 5 common security headers found. At least 2 are needed to pass.
|
Content-Security-Policy |
|
X-Content-Type-Options |
|
X-Frame-Options |
|
Referrer-Policy |
|
Permissions-Policy |
Domain Info
whatmatters.com was registered on 17 Feb 1999 with Network Solutions, LLC and expires on 2 Sep 2029. It accepts email and has a DMARC record but no SPF record. The Wayback Machine first archived it in December 1996.
Registration
| Registrar | Network Solutions, LLC |
| Registered | 17 Feb 1999 (27 years ago) |
| Expires | 2 Sep 2029 |
| Last changed | 2 Sep 2019 |
| Nameservers | ns11.worldnic.com, ns12.worldnic.com |
| DNSSEC | Not signed |
Hosting
| IPv4 address | 34.197.170.240 |
|
IPv6 support |
Email Security
Mail servers: aspmx.l.google.com, alt2.aspmx.l.google.com, alt1.aspmx.l.google.com, alt3.aspmx.l.google.com
|
SPF record |
|
DMARC record (policy: none) |
SPF and DMARC records stop others from sending email that pretends to come from this domain. Without them, messages from it are also more likely to land in spam.
Archive History
The Wayback Machine has snapshots of this site from 146 different months, from December 1996 to October 2026. View snapshots
PageSpeed Insights
Device
Categories
GoInfosystems
GoInfosystems is a free SEO site review and rating tool. Get a free review of your site and see areas that may need optimization.