morningstar.com

Website Review: morningstar.com

 Generated on January 27 2023 22:09 PM

Old data? UPDATE !

The score is 46/100





SEO Content

Title

Morningstar | Empowering Investor Success

Length : 41

Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.

Description

Our independent research, ratings, and tools are helping people across the investing ecosystem write their own financial futures.

Length : 129

Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.

Keywords

Not good (but low priority). We haven't found a meta keywords tag on your page. Use this free online meta tags generator to create a keywords tag.

Og Meta Properties

Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.

Property Content
site_name Morningstar, Inc.
image https://images.contentstack.io/v3/assets/blt4eb669caa7dc65b2/blta7dd42ebdd7b93b8/61899b34a3c7df383578294c/morningstar-og.png

Headings

H1 H2 H3 H4 H5 H6
1 28 10 0 0 0
  • [H1] morningstar.com
  • [H2] Markets
  • [H2] Features
  • [H2] Specialists
  • [H2] Morningstar Stock Analyst Reports
  • [H2] Videos
  • [H2] Topics
  • [H2] Stocks
  • [H2] Personal Finance
  • [H2] Best Companies of 2023
  • [H2] Funds
  • [H2] Advisor Insights
  • [H2] Retirement Planning
  • [H2] Sustainable Investing
  • [H2] Funds
  • [H2] Stocks
  • [H2] ETFs
  • [H2] Bonds
  • [H2] Save for Retirement
  • [H2] Invest in Retirement
  • [H2] Personal Finance
  • [H2] Tax Planning
  • [H2] Start Investing
  • [H2] Save for College
  • [H2] Sustainable Investing
  • [H2] Financial Advisors
  • [H2] Sponsor Center
  • [H2] Transparency is our policy. Learn how it impacts everything we do
  • [H2] Site Index
  • [H3] Market Indexes
  • [H3] U.S. Barometer Closed
  • [H3] Gainers, Losers, Actives
  • [H3] News
  • [H3] Earnings
  • [H3] Tax Season
  • [H3] Portfolio Tune-Up Week
  • [H3] How we make money
  • [H3] How we use your personal data
  • [H3] How we approach editorial content

Images

We found 39 images on this web page.

4 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.

Text/HTML Ratio

Ratio : 3%

This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Awesome, there are no Iframes found on this page.

URL Rewrite

Bad. We found links with query strings (?). Avoid using query strings to improve search engine indexing. Use this URL Rewriting tool to get rid of dynamic URLs and generate an .htaccess file for your site.

Underscores in the URLs

We have detected underscores in your URLs. It would be better to use hyphens to optimize your SEO.

In-page links

We found a total of 173 links including 0 link(s) to files

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SEO Keywords

Keywords Cloud

tax      how      portfolios      stocks      portfolio      closed      morningstar      investing      more      funds     

Keywords Consistency

Keyword Content Title Keywords Description Headings
stocks 16
funds 14
closed 14
investing 13
more 13

Usability

Url

Domain : morningstar.com

Length : 15

Favicon

Great, your website has a favicon.

Printability

We could not find a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Great. Your declared charset is UTF-8.

W3C Validity

Errors : 122

Warnings : 384

Email Privacy

Warning! At least one email address has been found in plain text. Consider using an image or a form to hide email from spammers.

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

Attention! Optimize your site's HTML by avoiding nested tables.
Not great, your website is using inline styles. This is not optimal.
Great, your website has few CSS files.
This website has an excessive amount of Javascript files (more than 6).
Awesome, your website takes advantage of GZIP compression for SEO optimization.

Mobile

Mobile Optimization

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Meta Viewport Tag
Flash content

Optimization

XML Sitemap

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https://www.morningstar.com/sitemap.xml
https://www.morningstar.com/content/marketing_sitemap.xml

Robots.txt

http://morningstar.com/robots.txt

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Analytics

Missing

Unverified

PageSpeed Insights

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