Website Review: baxter.com
Generated on January 27 2023 22:07 PM
Old data? UPDATE !
The score is 51/100
SEO Content
Title
Uniting to Save and Sustain Lives | Baxter
Length : 42
Great, your title tag's length is between 40 and 70 characters. Title tag length between 50 and 70 characters is optimal for SEO.
Description
Length : 0
Very bad. We haven't found meta description tag on your page. A description tag helps you control what your listings look in search engine results. Use this free online meta tags generator to create a description tag.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. Use this free online meta tags generator to create a keywords tag.
Og Meta Properties
This page does not take advantage of Open Graph Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 13 | 25 | 0 | 0 | 0 |
- [H1] Uniting to Save and Sustain Lives
- [H2] Healthcare Professionals
- [H2] Perspectives
- [H2] Our Story
- [H2] Patients
- [H2] Driven by Our Purpose, Destined to Transform
- [H2] Our Commitment to Healthcare Professionals and Patients
- [H2] Products for Healthcare Professionals
- [H2] For Patients
- [H2] Bringing our Purpose to Life
- [H2] Patients
- [H2] Healthcare Professionals
- [H2] Perspectives
- [H2] Our Story
- [H3] Tapping the Potential of Device Data
- [H3] Mission-Driven Volunteer
- [H3] Supporting Baxter’s Mission Through Digital Education
- [H3] An Authentic Advocate for Inclusivity
- [H3] A Journey to Home Care While Waiting for a Transplant
- [H3] Activating Our Passion to Increase Kidney Care Access
- [H3] Baxter to Host Fourth-Quarter 2022 Financial Results Conference Call for Investors
- [H3] Baxter Announces Strategic Actions to Enhance Operational Effectiveness, Accelerate Innovation for Patients and Drive Value for Shareholders
- [H3] Baxter Named to Dow Jones Sustainability Indices for 23rd Consecutive Year
- [H3] Primary Care Primary Care Go to Primary Care
- [H3] Hospital Care Hospital Care Go to Hospital Care
- [H3] Surgical Care Surgical Care Go to Surgical Care
- [H3] Kidney Care Kidney Care Go to Kidney Care
- [H3] Nutritional Care Nutritional Care Go to Nutritional Care
- [H3] Respiratory Care Respiratory Care Go to Respiratory Care
- [H3] Our Products Our Products Go to Our Products
- [H3] More For Patients
- [H3] General Healthcare General Healthcare Go to General Healthcare
- [H3] Nutritional Care Nutritional Care Go to Nutritional Care
- [H3] Kidney Care Kidney Care Go to Kidney Care
- [H3] Respiratory Care Respiratory Care Go to Respiratory Care
- [H3] Our Leadership
- [H3] Our Corporate Responsibility
- [H3] Careers
- [H3] Our History
Images
We found 10 images on this web page.
2 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 9%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Not ideal - You have Iframes on the web page, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links look SEO friendly and are easy to crawl!
Underscores in the URLs
Great! No underscores found in your URLs.
In-page links
We found a total of 51 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| ACT | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Investors | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Partners and Suppliers | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| Global Site | Internal | Passing Juice |
| Our Products | Internal | Passing Juice |
| Healthcare Professionals | Internal | Passing Juice |
| Primary Care | Internal | Passing Juice |
| Hospital Care | Internal | Passing Juice |
| Surgical Care | Internal | Passing Juice |
| Kidney Care | Internal | Passing Juice |
| Nutritional Care | Internal | Passing Juice |
| Respiratory Care | Internal | Passing Juice |
| Perspectives | Internal | Passing Juice |
| Patients' Stories | Internal | Passing Juice |
| Healthcare Insights | Internal | Passing Juice |
| People of Baxter | Internal | Passing Juice |
| Community Engagement | Internal | Passing Juice |
| Our Story | Internal | Passing Juice |
| Our Leadership | Internal | Passing Juice |
| Our Governance | Internal | Passing Juice |
| Fueling Collaborative Innovation | Internal | Passing Juice |
| Corporate Responsibility | Internal | Passing Juice |
| Diversity, Equity & Inclusion | Internal | Passing Juice |
| Our History | Internal | Passing Juice |
| Patients | Internal | Passing Juice |
| General Healthcare | Internal | Passing Juice |
| Nutritional Care | Internal | Passing Juice |
| Kidney Care | Internal | Passing Juice |
| Respiratory Care | Internal | Passing Juice |
| Healthcare Insights | Internal | Passing Juice |
| People of Baxter | Internal | Passing Juice |
| People of Baxter | Internal | Passing Juice |
| People of Baxter | Internal | Passing Juice |
| Patient Story | Internal | Passing Juice |
| People of Baxter | Internal | Passing Juice |
| Press Release | Internal | Passing Juice |
| Press Release | Internal | Passing Juice |
| Press Release | Internal | Passing Juice |
| Safety Data Sheets | External | Passing Juice |
| Policies & Positions | Internal | Passing Juice |
| Product Security | Internal | Passing Juice |
| Global Privacy Policy | Internal | Passing Juice |
| California Privacy | Internal | Passing Juice |
| HIPAA Notice of Privacy Practices | Internal | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| Cookies | Internal | Passing Juice |
| Site Map | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| care | 17 |  |
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| healthcare | 13 | |
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| patients | 11 | |
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| products | 6 | |
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| lives | 5 | |
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Usability
Url
Domain : baxter.com
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
W3C Validity
Errors : 32
Warnings : 10
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Not great, your website is using inline styles. This is not optimal. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Awesome, your website takes advantage of GZIP compression for SEO optimization. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be a problem for search engines.
An XML sitemap informs search engines about URLs available for crawling on your site. It includes information about your site's latest updates, frequency of changes and relative importance of each URL. This allows search engines to crawl the site more efficiently.
Robots.txt
http://baxter.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
PageSpeed Insights
Device
Categories
Website Review
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