Website Review: up.com
Generated on December 30 2022 10:46 AM
Old data? UPDATE !
The score is 48/100
SEO Content
Title
Union Pacific
Length : 13
Your title's length should be between 40 and 70 characters. The optimal title length is between 50 to 70 chars. Use this meta tag generator to create a proper title tag.
Description
Union Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
Length : 133
Great, your meta description tag's length is between 90 and 160 characters. A description tag of 155 to 160 characters is optimal.
Keywords
Not good (but low priority). We haven't found a meta keywords tag on your page. Use this free online meta tags generator to create a keywords tag.
Og Meta Properties
Good, your page takes advantage of Open Graph Properties. Open Graph properties can help with indexing.
| Property | Content |
|---|---|
| title | Union Pacific |
| type | website |
| image | http://www.up.com/cs/groups/public/@uprr/documents/digitalmedia/fb_up_open_graph_img.jpg |
| url | http://www.up.com/ |
| description | Union Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States. |
| site_name | Union Pacific |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 6 | 5 | 1 | 0 | 0 |
- [H1] Union Pacific
- [H2] On Track to Growth: New Mexico Siding Project Boosts Capacity
- [H2] UP Strengthens Sustainability With 'Construction' of a New Foundational, Community Ties Giving Program Pillar
- [H2] Railroads Are in the Spotlight of Economic Growth
- [H2] 2021 Building America Report
- [H2] Jobs at Union Pacific
- [H2] News Releases
- [H3] BIG BOY NO. 4014
- [H3] InsideTrack
- [H3] InsideTrack
- [H3] InsideTrack
- [H3] Event Title
- [H4] Section Menu
Images
We found 14 images on this web page.
6 image alt attributes were missing. Please add alt text to all images to help search engines better understand the content of your images.
Text/HTML Ratio
Ratio : 11%
This page's ratio of text to HTML code is below 20 percent, this means that your website probably needs more text content in order to do well in search engines. Note: This may also result from a false reading due to your server blocking external scripts from accessing the home page.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Awesome, there are no Iframes found on this page.
SEO Links
URL Rewrite
Bad. We found links with query strings (?). Avoid using query strings to improve search engine indexing. Use this URL Rewriting tool to get rid of dynamic URLs and generate an .htaccess file for your site.
Underscores in the URLs
We have detected underscores in your URLs. It would be better to use hyphens to optimize your SEO.
In-page links
We found a total of 25 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Forgot password or User ID? | Internal | Passing Juice |
| Suppliers page | Internal | Passing Juice |
| MyUP page | Internal | Passing Juice |
| Register | Internal | Passing Juice |
| Union Pacific | Internal | Passing Juice |
| Mobile Menu | External | Passing Juice |
| About Us | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| Careers | External | Passing Juice |
| Skip holiday video and go to site description. | Internal | Passing Juice |
| Tracking | Internal | Passing Juice |
| Schedule | Internal | Passing Juice |
| On Track to Growth: New Mexico Siding Project Boosts Capacity | Internal | Passing Juice |
| UP Strengthens Sustainability With 'Construction' of a New Foundational, Community Ties Giving Program Pillar | Internal | Passing Juice |
| Railroads Are in the Spotlight of Economic Growth | Internal | Passing Juice |
| 2021 Building America Report | Internal | Passing Juice |
| Jobs at Union Pacific | External | Passing Juice |
| More news releases | Internal | Passing Juice |
| Positive Train Control Update | Internal | Passing Juice |
| Customers | Internal | Passing Juice |
| Employees | Internal | Passing Juice |
| Suppliers | Internal | Passing Juice |
| Investors | Internal | Passing Juice |
| Media | Internal | Passing Juice |
| Careers | External | Passing Juice |
SEO Keywords
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| union | 8 |  |
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| pacific | 8 | |
|
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| sustainability | 6 | |
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| new | 5 | |
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| more | 4 | |
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Usability
Url
Domain : up.com
Length : 6
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Great. Your declared charset is UTF-8.
W3C Validity
Errors : 23
Warnings : 31
Email Privacy
Great no email address was found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Not great, your website is using inline styles. This is not optimal. |
|
Great, your website has few CSS files. |
|
This website has an excessive amount of Javascript files (more than 6). |
|
This website does not take advantage of GZIP optimization. GZIP compression means your site loads faster for your visitors and improves the user's experience. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.up.com/sitemap.xml |
Robots.txt
http://up.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
Unverified
PageSpeed Insights
Device
Categories
Website Review
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